wayfair: specialty retail brands
march 2024 - present
As a designer on the Specialty Retail Brands Marketing Team at Wayfair, I collaborate with copywriters, channel managers, brand managers, and marketing & content designers to develop promotional content for AllModern, Birch Lane, and Joss & Main.
Tools & Software: Figma, Sketch, Miro, FigJam, InDesign, AfterEffects, Photoshop, Illustrator, Google Suite
Marketing Channels: Website, Email, SMS, App, Paid Social, Organic Social, Print, Retail, Video
promos
joss & main, allmodern, birch lane (site, email, SMS, app, Org SOcial, Pinterest, paid social, and retail)
black friday 2025 concepting
joss & main (in progress, competitor analysis & moodboard below)
pinterest summer trend edit
joss & main (email and site)
store collateral refresh
joss & main (print retail)
About Us page refresh
allmodern and birch lane (site)
pop up sms sign up unit redesign
joss & main
evergreen email content recs
birch lane (email)
